The fashion industry, notorious for its environmental impact, is undergoing a sustainability revolution. In 2024, consumers and brands alike are pushing for eco-friendly materials, reducing waste, and embracing ethical production processes. “Fast fashion” is being replaced with the concept of slow fashion, where durability, transparency, and environmentally friendly practices take center stage.
More designers are now using biodegradable fabrics and producing clothing that can be recycled at the end of its life. Major brands are launching initiatives to cut down on water usage, energy consumption, and textile waste. This push for sustainability isn’t just a trend—it’s a necessity, as consumers increasingly demand eco-conscious products in their everyday lives.
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